GoPro Unveils New Devices as It Faces Heat From Smartphone Cameras
There’s Hero 6 Black, a refreshed version of its flagship product, and Fusion, a 360-degree spherical camera GoPro Inc is betting on two new devices to differentiate itself from the fast-advancing camera technology found in smartphones, and to help it reclaim profitability. At a product unveiling Thursday, the action-camera company announced the Hero 6 Black, a refreshed version of its flagship camera aimed at adventure seekers. The Hero 6 Black is packed for the first time with a custom processor created specifically for GoPro. The company said the camera includes digital zoom, improved voice control, simpler editing software and the ability to transport footage at three times the speed than its predecessor. It sells for $499, about $100 more than its previous version. The camera, though, also highlights the challenges GoPro faces as it competes for consumers who increasingly shoot their lives on the smartphones readily available in their pocket